We are a team, we are a community

Bulgarian Online Research is the pioneering company in Bulgaria in the field of online market research. We are a partner of the world leader in the online marketing industry – Kantar. We implement over 2,000 projects per month for market-leading clients from over 35 countries. Our employees today number 300 specialists who wish to develop in Bulgaria, while at the same time being part of a large international team.


In its approximately 20-year history on the Bulgarian market, the company has built solid experience and a good name among its customers.


At our company, we value the well-being and personal growth of our employees, recognizing that a fulfilling work-life balance is essential for their overall satisfaction and success. We encourage our team members to pursue their hobbies and passions, fostering a supportive environment that allows their talents to evolve and grow.

We understand that each employee has unique interests and hobbies outside of work. We actively support and encourage them to pursue these activities, recognizing that they contribute to their overall well-being and happiness. Whether it’s sports, music, art, volunteering, or any other passion, we believe that engaging in hobbies helps our employees recharge, find inspiration, and maintain a healthy work-life balance.

Moreover, we view our employees’ talents as valuable assets and are committed to helping them evolve and thrive. We provide opportunities for professional development, including training programs, workshops, conferences, and online resources. By investing in their continuous learning, we empower our employees to enhance their skills, stay updated with the latest industry trends, and advance their careers.

We also foster a culture of knowledge-sharing and collaboration. Our employees are encouraged to share their expertise and insights with their colleagues, contributing to a supportive learning environment. This exchange of knowledge not only enhances individual growth but also strengthens the collective capabilities of our team.

In addition to formal learning opportunities, we believe in the power of informal learning and encourage our employees to engage in self-directed learning. We provide access to online resources, books, and educational materials to support their personal development journey.

At our company, we recognize the importance of a learning organization, where employees are encouraged to continuously improve their skills and expand their knowledge. We celebrate individual achievements, provide constructive feedback, and offer mentorship programs to guide our employees on their career paths.

In summary, life at our company is characterized by a supportive environment that values employees’ hobbies, talents, and continuous learning. We encourage our team members to pursue their passions, provide opportunities for professional development, and foster a culture of collaboration and knowledge-sharing. By investing in their personal growth and well-being, we aim to create a thriving and fulfilling work experience for our employees.


At #BORAcademy we mentor our trainees to be ready to face the real projects and tasks with dedication and extensive preparation. We encourage the young additions to the team  to pursue their interest in the fields of IT: Data processing, Scripting or Quality Assurance.


A Story of constant Growth!


The company was founded in December 2005. In March 2006, BOR started operations with a small team of approximately 10 people. The company initially offered one service – survey programming. BOR


As the services which were offered expanded, the number of professionals increased. By January 2007, the team consisted of nearly 100 people. As a result, the company was moved to a new office space, which allowed a better communication between the different departments.


Three years later, our partner increased its own portfolio by buying another leader in the industry – GMI. Our team was assigned to new accounts and new research tools were implemented.


Nearly 300 young professionals are working in the company. Decade later the brand is nationally and internationally recognized. BOR stands by strong company values and sustainable policy. The company has become the largest Bulgarian company in the online market research industry.


Celebrating 18 years together, operating on more than 35 markets.

line of history

Due to the team commitment and high professionalism, the company started to grow significantly. BOR team increased to 30 people. Four more services were added to the company’s portfolio. The new services, which were offered, included pricing, sampling, data processing and project management. The teams were separated according to the regions of their operation (APAC, EMEA and AMS).


In the beginning of 2010, we started a new chapter of our development as new responsibilities were added to the company. Our partner assigned new TNS accounts to us. This was a brand new way of operation as the client requirements were new and more sophisticated. The company continued growth required another office relocation.


In 2014 BOR has extended to other locations with more than 40 people hired outside Sofia.

2021 HI-TECH

Fully adapted to the new situation bringing us AI driven automation, DIY and push for new and creative tools allowing fast and efficient access to our assets, BOR continues to invest heavily in technology, expanding our and our clients’ offering in these fields, but at the same time we are not forgetting our main asset – our people

Meet our teams of market research professionals


Meet our exceptional talent.