Bulgarian Online Research

Bulgaria’s premier online market research company. We operate in more than 30 countries worldwide and successfully deliver over 2000 projects monthly.

Explore Our Data-Driven Solutions

Proven Expertise in Data

Welcome to Bulgarian Online Research – where strategic insights meet unparalleled expertise. When navigating the complex landscape of market research, we understand that choosing the right partner is crucial for success.

Proven Expertise: With a team of in-house educated industry experts, we bring years of hands-on experience across diverse sectors such as e-commerce, health, education, entertainment, goods, etc. We have a track of successful projects across more than 35 countries with more than 10 k accomplished projects each year for more than 17 years. Our specialists not only understand the intricacies of market dynamics but also possess the foresight to anticipate trends, giving your business a competitive edge.

Tailored Solutions: We don’t believe in one-size-fits-all. Your business is unique, and so are your challenges. Our approach involves crafting customized research strategies that align seamlessly with your goals, ensuring you receive insights that are specifically tailored to address your needs.

Global Reach: In an interconnected world, understanding global markets is paramount. Our extensive network and international reach enable us to research on a global scale, providing you with a comprehensive view of opportunities and challenges across borders.

Timely and Actionable Insights: We recognize that time is of the essence in business. Our streamlined processes and commitment to delivering timely results mean you get the insights you need precisely when you need them. Moreover, our recommendations are actionable, empowering you to make informed decisions swiftly.

Client-Centric Approach: Your success is our success. We pride ourselves on our client-centric approach, fostering transparent communication and collaboration throughout the research process. We are dedicated to building long-term partnerships, working hand-in-hand with you to achieve your objectives.


Survey Programming

With over two decades of expertise and hands-on experience across industry-leading platforms including ConfirmIt, ForstaSurveys, Alida-Sparq, and Sawtooth, our Survey Programming Team stands uniquely qualified to guide you through every step of your project implementation.


Quality Assurance

Our Quality Assurance team conducts comprehensive visual testing on all survey links, whether programmed by BOR or third-party vendors. Our in-house developed automation tools are tailored to each specific survey, with meticulously crafted testing scenarios to ensure quality and reliability.


Data Processing

Our Data Processing team excels in a wide spectrum of DP-related tasks, including data validation and cleansing, weight adjustment, data reformatting, tabulation configuration, quality assurance, open-end coding, advanced sampling techniques, dynamic dashboard creation, and impactful charting solutions.


Client Operations

Our Client Operations teams consistently showcase their proficiency in executing every facet of online market research, spanning project management, data collection, fieldwork processes, and the commitment to delivering high-quality results punctually. We prioritize a client-centric approach, underscored by our flexible regional and multi-account structure, providing comprehensive exposure to meet our clients’ diverse needs and expectations.

service 5


Our Pricing teams oversee the end-to-end management of the bid and sales process, starting from the initial customer engagement to project completion and invoicing. We provide our clients with expert consultancy on enhancing feasibility, cost optimization, and a range of alternative solutions and revisions. Drawing from our extensive experience and in-depth knowledge of both local and global markets, we ensure the best possible outcomes for our clients.

Guest Speaker

Exciting Announcement! We are thrilled to welcome a distinguished guest speaker from Sofia University for an exclusive online session on Bulgarian grammar. Join us as Antoaneta Nacheva, an expert in Bulgarian linguistics, shares invaluable insights and practical tips...

Leadership Academy

What makes BOR special? - The highly qualified professionals? The great team and the amazing work culture?! The appreciative management? Maybe all of the above, but not only... We do not just assist our managers in their growth and professional development - we bring...

Guest Speaker

Exciting Announcement!  Upcoming event announcement: Zheny Antova is a well-respected psychologist who specializes in motor development, and clinical psychology and has vast expertise providing advice on family dynamics and relationships. This workshop is appropriate...

At Prof. Asen Zlatarov University

Our Head of the HR Department, Vanya Bogomilova, was a guest speaker at University "Prof. d-r Asen Zlatarov" and gave students insights into career prospects in the challenging and dynamic market research industry.

Technical University Sofia

We are delighted to have had the opportunity to host a group of highly talented students from the Technical University. During this event, our Research Technology Director, Todor Todorov, provided valuable insights into SCRUM/Agile approaches in software development,...

New partnership

BOR is opening its doors to students from the Technical University of Sofia Majoring in Business Administration to mentor the young and give help with their career prospects. "Our main goal was to give them a first-hand glimpse at what lies ahead for the junior...
BOR at Technical University Sofia graduation

Festive day in the Technical University

We share with you a photo from the festive day of the Faculty of Economics in Technical University of Sofia where the guest of the event was our Director of Technology and Development Todor Todorov. Congratulations on graduation and good luck to the Class of 2023! We...

Data Privacy

How do companies overcome #dataprivacy and data challenges? We start with our employees!We are happy to welcome all our colleagues for short discussions on #dataprivacy! We have regularly held training sessions on data privacy practices and we are happy that 100% of...

ISO 27001 ISO 9001 ISO 20252

With data being one of the most valuable assets, it’s vital that it is properly managed. Adhering to the highest standards when it comes to quality and security, we are have ensured that our management systems and processes are ISO27001:2022, ISO9001:2015 and...

Words from the CEO

We are delighted to announce that our CEO warmly welcomed the newest additions to the Bulgarian Online Research team yesterday! We are thrilled to have such talented individuals join us and are confident they will contribute to our mission of delivering exceptional...

Our Powerful Products

Actionable intelligence at your fingertips

Our innovative tools leverage advanced analytics, artificial intelligence, and machine learning to sift through vast data sets, providing you with clear, concise, and real-time insights. Stay ahead of industry trends, understand consumer behaviors, and make informed decisions that drive your business forward.

What sets BOR-developed products apart is our commitment to user-friendly interfaces and customizable features. Tailor your analysis to your specific needs, whether you’re a startup, a growing enterprise, or an established industry leader. Our products are designed to grow with you, ensuring scalability and adaptability to the evolving demands of your business.

Say goodbye to cumbersome, outdated market research processes. With Bulgarian Online Research’s products, you have the power to navigate the complexities of your market effortlessly. It’s not just data; it’s actionable intelligence at your fingertips.


DIY Suite

Our proprietary DIY Suite offers a modular, highly customizable environment for streamlined survey creation and deployment. It seamlessly integrates with pre-loaded client survey and reporting templates, providing exceptional flexibility. With an integrated DIY question creation module and various connector prototypes for external dashboarding and data processing tools, it empowers users to tailor their research solutions. 


Respondent portals

Drawing upon an intimate knowledge of access panels’ limitations, built-in functionalities, as well as the complexities involved in managing multi-mode, multi-source diary and qual recruitment surveys, we have developed a standalone white–labeled solution, which works in conjunction with survey software, enabling secure communication between the panel portals and the survey software.


Website UX testing component for Forsta Surveys

Built on-top of standard survey software, this specialized component is designed to enhance website UX benchmarking, assess respondent engagement, focus, and solution path analysis. It offers the flexibility to test pre-loaded scenarios or collect comprehensive experience data, such as time tracking, media engagement, and user fatigue.


Gamified study templates and tools

Over the years, our team has developed a variety of customized gamified solutions and templates, meticulously evaluating engagement, intrinsic reactions, and emotional responses. As standalone tools, they can be integrated in different survey platforms and with our clients’ templates and designs.

A Story of constant Growth!


The company was founded in December 2005. In March 2006, BOR started operations with a small team of approximately 10 people. The company initially offered one service – survey programming. BOR


As the services which were offered expanded, the number of professionals increased. By January 2007, the team consisted of nearly 100 people. As a result, the company was moved to a new office space, which allowed a better communication between the different departments.


Three years later, our partner increased its own portfolio by buying another leader in the industry – GMI. Our team was assigned to new accounts and new research tools were implemented.


Nearly 300 young professionals are working in the company. Decade later the brand is nationally and internationally recognized. BOR stands by strong company values and sustainable policy. The company has become the largest Bulgarian company in the online market research industry.


Celebrating 18 years together, operating on more than 35 markets.

line of history

Due to the team commitment and high professionalism, the company started to grow significantly. BOR team increased to 30 people. Four more services were added to the company’s portfolio. The new services, which were offered, included pricing, sampling, data processing and project management. The teams were separated according to the regions of their operation (APAC, EMEA and AMS).


In the beginning of 2010, we started a new chapter of our development as new responsibilities were added to the company. Our partner assigned new TNS accounts to us. This was a brand new way of operation as the client requirements were new and more sophisticated. The company’s continued growth required another office relocation.


In 2015 BOR has extended to other locations with more than 40 people hired outside Sofia.

2021 HI-TECH

Fully adapted to the new situation bringing us AI driven automation, DIY and push for new and creative tools allowing fast and efficient access to our assets, BOR continues to invest heavily in technology, expanding our and our clients’ offering in these fields, but at the same time we are not forgetting our main asset – our people


A word from our CEO

Market Research is on the forefront of change in today’s dynamic and highly competitive world, striving to provide timely and actionable insights for businesses to thrive and grow.

Emil Nechev, CEO

Not just another company, but a place to belong

Life at BOR

For Bulgarian Online Research, career development is more than just a catchphrase—it’s the foundation of our values. We make an investment in our staff members by giving them the instruments, materials, and chances required to develop their abilities and goals. Your achievement is essential to our organization’s overall success as well as being advantageous to you. Here, mentorship, ongoing education, and personal development serve as the compass for your career journey rather than being a solo endeavor.

Our dedication to work-life balance is a promise to put our employees’ welfare first, not merely a platitude on an open position ad.

You’ll find intangible benefits that go above and beyond the material perks like competitive pay and extensive healthcare packages and make our workplace genuinely extraordinary. It’s the delight of working together, the fulfillment of having a significant influence, the satisfaction of adding to a common success story, and the numerous guest speakers we regularly welcome.

Essentially, joining our BOR team is about more than simply getting a job; it’s about finding a place where you can grow, fit in, and work together to define the future of marketing.



Sr. Project Manager

Working from home while you are a parent of two younglings is the best thing that a company can do for the employees and one of many things that makes BOR a company that values work-life balance.


Sr. QA Specialist

I’m super happy in BOR being a mum of 2 and Sr. QA Specialist simultaneously. Achieving personal growth as well as being home present mom is perfect for all full-time employed parents. Thank you BOR!


Expert Operations

BOR team atmosphere is friendly. I am learning every day from the best managers and colleagues and I feel my work-life balance has improved since I joined this amazing team.

Want to fast track your carrer in IT? Sign up now for our academy.


Got the chops for coding?


If you want to be part of our next group of young and motivated individuals to learn Python don’t hesitate to reach out to us or drop us a line!